Hindsight
BRAND CONCEPT
Hindsight is a brand concept based on a fictional design studio. The aim for this project was to exercise my skills and critical thinking as a graphic designer and the goalwas to create a concept final art to submit as part of a competition entry to the World Brand Design Society awards.
I always settle for a better contrast on brand design, so I have settled to decide on colour first, and then a moodboard. I went for earthy colours to represent a grounded approach, and a brand that has a wordmark and a separate icon as an experiment.
The results as shown is an energetic and fun brand that oozes creativity and professionalism.
